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Grupo Ei Beleza

The home of Beleza Brasileira and Hidratei.

We are Grupo Ei Beleza. Our brands care for body and hair all across Brazil.

Meet the brands
Woman in a bathrobe holding Esfrega body scrub by Beleza Brasileira Hand holding Hidratei Multifunctional Leave-in Spray at the beach
Barriguinha Cream, Bumbum Cream and Esfrega by Beleza Brasileira
Beleza Brasileira

High performance for body skin.

It began in 2020 with Bumbum Cream, a thermogenic moisturizer with a firming effect. Today the brand covers the whole body: firmness, stretch marks, skin tone and hydration.

  • Vegan formulas
  • Cruelty free
  • Dermatologically tested
belezabrasileira.com.br Instagram TikTok
  • Bumbum Cream
  • Barriguinha Cream
  • Esfrega
  • Óleo de Banho
  • Iogurte Corporal
Hidratei

Beautiful hair is hydrated hair.

At-home hair treatment: hydration, nourishment, repair, frizz control, curls and workouts. Over 1 million Hidratadas, as the brand calls its community.

  • Vegan formulas
  • Cruelty free
  • Eu Reciclo
hidratei.com.br Instagram TikTok

Also sold in Portugal.

Woman at the beach spraying Hidratei on her hair
Spray Leave-in Multifuncional
Tratamento S.H.R.P.
Controle Absoluto Antifrizz
Super Máscara Multifuncional

A cosmetics company from Minas Gerais, Brazil.

Grupo Ei Beleza develops, sells and distributes its own brands: each brand's online store, TikTok Shop, and resellers and retailers.

Company
Ei Beleza Serviços Ltda.
CNPJ 35.705.066/0001-61
rafael.rodrigues@eibeleza.com.br
Address
Rua José Maria de Lacerda, 1900
Galpão 2, Armazém 4, Sala 37
Cidade Industrial, Contagem, MG, Brazil
Postal code 32210-120
Beleza Brasileira
BB Cosméticos Ltda.
CNPJ 41.621.002/0001-85
WhatsApp +55 31 2181-1471
suporte@belezabrasileira.com.br
Hidratei
Hidratei Cosméticos Ltda.
CNPJ 41.497.315/0001-73
WhatsApp +55 11 5197-5053
contato@hidratei.com.br

Resellers and partners

Own a store or want to resell our brands? Talk to our sales team (form in Portuguese).

Become a reseller